Three Great Content Marketing Resources
Content marketing has really hit it’s stride over the past year as social media has made it clear that the future for brand marketing will be in producing valuable information which builds trust with...
View ArticleThree Main Types of Apps
When looking at the different types of apps which you can create for your brand, it’s essential to relate the goal of the app back to the value proposition your brand offers. Does your brand add value...
View ArticleWhat your first branded app is likely missing
Mobile marketing is a relatively new concept but I’m often surprised when I hear a marketer tell me that their app is not performing as expected. I keep hearing the same problems recurring and it seems...
View ArticleClik here to view.
What platform should I launch my app on?
I recently received an email from a professional services marketer who has a great idea for an app. It’s highly targeted at a specific practice area and will offer valuable content to downloaders,...
View ArticleClik here to view.
How to Decide Between a Mobile Website or an App in 30 Seconds or Less
Most marketing departments have had a talk about mobile marketing sometime in the last year. Marketers see the opportunity in mobile, constantly being surrounded by tablets and smartphones. So the team...
View ArticleClik here to view.
Unleashing the power of QR Codes: 3 tips to make your QR code provide value
You may have seen these square codes around – they’re prevalent on advertisements, publications and are well known for adding contacts to Blackberry’s infamous Blackberry Messenger (or BBM). But these...
View ArticleClik here to view.
5 Questions to ask to formulate your marketing app strategy
Before delving too deep into building a mobile app, there are some important questions you need to ask yourself and your team. Mobile is a whole new channel so it’s important that you get the basics...
View ArticleClik here to view.
The Mobile Space: A Few Terms You Should Know
Even those well versed in the mobile space may sometimes experience confusion with mobile terms and definitions. When developing a mobile strategy most B2B marketers end up at the mobile apps vs....
View ArticleClik here to view.
What Beer Can Teach Us About Mobile Marketing
The Movie Out Here makes it’s debut in theatres across Western Canada next week. While the movie may not break any box office records, the concept surrounding it may raise a few eyebrows: the film is...
View ArticleClik here to view.
Lessons in Loyalty from Netflix’s ‘House of Cards’
House of Cards, the series redefining traditional television shows, is a calculated risk that’s paying off for Netflix. In a recent survey, “86 percent of Netflix subscribers said having the access to...
View Article
